Thierry Hermès(1801-1878) , founder of fashion house, was established in Paris as a harness making shop in 1837, transforming his name into one of the most prestigious luxury brands in the history of fashion: Hermès. Therefore the logo of Hermès brand it’s a horse-drawn carriage (pic 1).
The line was expanded during the late 1879 by his son and successor, Charles-Emile Hermes to include the manufacture of saddles. During this period a new retail location was opened near the Palais de l’Elysee. Hermes Fashion House is specialized in a variety of products, including ready-to-wear clothing, leather goods and accessories and perfumes. At the retirement of Charles-Emile, his sons Adolphe and Emile-Maurice assumed leadership of the company. They chose to rename it to Hermes Freres. By this time they were already selling saddles to customers as far abroad as Russia and Asia.
Was Emile-Maurice who became the first man to introduce the zipper in France, and obtained exclusive rights to its use in leather clothing and accessories. In 1922 the company introduced its first handbags, and in 1924 they secured a foothold in the United States. 1929 saw the release of the first women’s fashion apparel collection in Paris. Hermes is known for the “Kelly Bag” (pic 2) which Grace Kelly made world famous in 1956. The bag, was actually manufactured much earlier in 1930. In the 1930s they added the now famous Hermes scarf to their product line, and set up a dedicated scarf factory in 1937. More new products were released over the next few years, including silk ties in 1946 and perfume in 1949.
Emile-Maurice died in 1951, to be succeeded by Robert Dumas-Hermes. Dumas was related to the family by marriage only and thus incorporated the Hermes name into his own. Robert was responsible for the introduction of the Hermes Tie, the Beach towel and the Perfumes. Hermes ties are the most coveted in the world and command prices from $160.00 to nearly $300.00 each. Today Hermes sells in excess of one million ties annually, representing 10% of their annual sales. When Robert died in 1978 he was succeeded by his son Jean-Louis Dumas-Hermes. Jean-Louis is the definitive hands on Chairman. He travels the world extensively, bringing back ideas that are incorporated into every aspect of Hermes product development. During the 1990s, Hermes continued to expand their product line, venturing successfully into crystal and porcelain tableware.
Hermes has clients include such celebrities as Paris Hilton, Nicole Kidman, Julianne Moore, Elle MacPherson, Elizabeth Hurley and Madonna (pic 3).
Being a company of this size, Hermès has different ways to sell them products. Firstly, if you want to get Hermès products, it’s easy if the product that you want is not the Birkin or Kelly bag. If so, the most convenient is surfing in its web page Hermès, where you will find all them products as well as perfumes, some leather products or ready-to-wear. Buying on-line, the customer has the same right as if he/she buy in an official Hermès stores. Customers can return the products that once have got and then return them money back if they are not satisfied with the purchase. Also sometimes, buying on-line you can get special offers with special discounts to buy in the web page.
On the other hand, you can buy Hermès products in them stores which are distributed around the whole world. The inconvenient that you could find buying in stores is that sometimes the shop could not have the products that you are looking for. Because in the shops they have a limit of products, meaning that they are not allow to have more quantity than permitted for security.
But as I told before, Kelly and Birkin bag are not so easy to get. These bags have waiting lists and if you want one, firstly you have to enter to the list, because if not, you cannot buy them in stores neither in the web page. Sometimes, waiting lists reach period of time up to two years and them price could be more than 100.000€ each.
But nowadays, which luxury brand haven’t got social networks account? Hermès is not far behind to be in touch with them clients. Hermes Fashion House has recently created a Tumblr account to post its latest news and also, where Hermès House Tumblr’s followers can comment and share news to them friends. Last but not least, you can find Hermès House in other social networks like Facebook, Google+, Youtube and Pinterest. Just following them, you can find the latest of Hermès Fashion House, them new products and them special offers and how is going in Hermès House.
To finally, I have to say that being such a big business like Hermès House, is really difficult to control and serve the demand of customers. Therefore, thanks for the internet such as its web page, Hermès is growing up hence is present in all over the world selling them products and promoting its consumption. Because, having so many social networks, is really easy to show and inform the people about the latest in the House such as its products and consequently its customers can have the choice to get them in the official web page. So as we can see, luxury brands like Hermès follow the latest innovations to spread them products.
In my own opinion, buying on-line is really comfortable because in the web page of the shop we can find all its range of product and also sometimes you can find products in stock that in stores are not. And also we do not have to forget that some luxury brands like Hermès is not in every country, meaning that some small countries doesn’t have any Hermès stores, so people can buy them products in its web page. This is a real good solution to those who want an special thing that in stores are not, but on-line and very easily can buy it.
- Colino. (2009). Information about Hermes. Retrieved March 16, 1BC, from http://www.trendencias.com/marcas/historia-de-una-firma-hermes-y-su-legendario-bolso-birkin
- hermès. (2012). Hermès official web page. Retrieved from http://www.hermes.com/index_fr.html
- Ellis, L. (2012). Cómo comprar un bolso Hermes. Retrieved December 2, 2012, from http://www.ehowenespanol.com/comprar-bolso-hermes-como_18065/
- Deluxes. (2012). Lo que las marcas de moda pierden en las redes sociales. Miércoles, 28 de de noviembre . Retrieved December 2, 2012, from http://deluxes.net/view.php?id=209
Thierry Hermès est le fondateur de l’entreprise International Hermès et Il a commencé sa carrière dans un magasin d’harnais et des selles pour les chevaux. Il a convertíson nom en une des marques de luxe les plus prestigieuses de l’histoire de la mode: Hermès. Pour cette raison, le logo parisien est un petit chariot tiré par un cheval.
Hermès est une marque français exclusive surtout connue pour ses produits de maroquinerie, de prêt-à-porter comme leurs cravates et leur foulards en soie. Elle est aussi connue pour la parfumerie et l’horlogerie. Pour ça, Hermès est l’une des marques les plus importantes et reconnue dans le monde entier.
Mais cette fois, nous allons nous concentrer sur les deux sacs les plus célèbres de la maison: Les sacs Birkin et Kelly.
Le légendaire sac Birkin de la prestigieuse firme est un mythe de la mode contemporaine. L’histoire de ce sac est très curieuse:
” Un jour, la chanteuse et actrice britannique Jane Birkin, en passant à cheval à côté de Jean-Louis Dumas (président de l’entreprise). Jean-Louis Dumas a été étonné que l’actrice avait un sac de voyage comme un grand panier de paille. Et juste par curiosité il la demandé pourquoi elle portait ce type de sac et elle a répondu qu’il n’y avait pas encore un sac idéal pour voyager, parce que les modèles disponibles n’ étaient pas adaptés à ses besoins. Beaucoup étaient difficiles à ouvrir et à fermer et d’autres très peu commode. Dumas a invité Birkin pour concevoir un sac à leur goût. Ainsi est né le sac Birkin.”
Aujourd’hui, ce sac est célèbre parce que des célébrités comme Elle Mc Pherson, Gwyneth Paltrow,Victoria Beckham, possède déjà leur propre copie. Sandra Bullock, la chanteuse Maria Carey, Lindsay Lohan, Demi Moore, Nichole Richie, Kate Moss ou Sara Jessica Parker ont aussi ce précieux trésor. C´est pour ça que sa demande dépassé le taux de production et la liste d’attente peut être de deux ans. Certains modèles peuvent atteindre jusqu’à 30.000 € chacun, en fonction de la matière dont ils sont faits.
C’est une pièce, fait main, fabriquée en deux tailles et qui vient avec un accessoire imperméable pour les jours de pluie. Les sacs sont fabriqués à partir de peaux d’animaux comme l’autruche, le crocodile ou le serpent. Donc la qualité de la peau est difficile à imiter.
L’autre emblème de la maison Hermès est le sac Kelly
Dans ce cas, Hermès a demandé une faveur à la Princesse Grace Kelly. Quand Grace Kelly est apparu sur la couverture du magazine Life avec le sac Aut à Courroies (ou maintenant Kelly) , elle a essayé de cacher sa grossesse avec son sac à main. Depuis lors, le sac Aut à Courroies a été nommé Kelly.
Finalement, Voici une petite vidéo de la maison Hermès:
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- (1) Amazon. (2012). Placing Your First Order. Retrieved December 2, 2012, from http://www.amazon.com/gp/help/customer/display.html?nodeId=524700
- ProBlogger. (2012). How to Write Great Blog Content. Retrieved December 5, 2012, from http://www.problogger.net/how-to-write-great-blog-content/
-what dous other shops do?
-our ideas –> social networka, digital identiti,regualtion, persola branding, microbloging, tweet agregation
-what it gets from this
Nowadays is really easy to comment or post in a blog our own opinion. Thanks for the Internet, we can be in touch with the latest news, and also we have thousands and thousands blogs where we can leave our comment and self opinion. So it is very important what are you commenting on those blogs because them are publics and everyone can see it, as well as if you had your personal blog, where others can see and leave a comment, so you should be alerted about what they comment and how them do it to avoid any misunderstanding.
First of all to begin with, I have to highlight the importance of having a blog. A blog needs dedication and occasionally (meaning almost always) needs to be revised to avoid having any inconvenient things like follower’s violent comment or pictures. Therefore, we have to take responsibility for our own words and for the comments we allow on our blog so it’s the same if we say that if someday we believe someone who has left his/her comment in our blog and it is unfairly attacking another, we should take action and prevent the occurrence. For example, it is unacceptable if it contents threats, abuses and violent voices. As well as if someone violates an obligation of confidentiality or the privacy of others. Is desirable for the author of the blog to restrict, more or less, the users and them action and movements in the blog, thus it is easier to control any inconvenient and uncomfortable states. It is also likely to avoid anonymous comment, because if not, you will be the only guilty of any problems although you do not know anything about it.
So having in mind these advices, we might know what to do before and after creating a new blog. Because the freedom of expression is very important, but always respecting other opinions and points of view.
On the other hand, Tim O’Relly , the founder of O’Reilly Media, also has summarized some of his chief takeaways from the discussion so far and then, he added his extended comments. For example, he proposed the poor choice of the “badges”. Here is the simply idea for a shorthand mechanism akin to that provided by Creative Commons for sites to state their copyright polices. And some suggestion of some moderation mechanism that are better than policy. Slashdot’s moderation system may also be a good model as well. He highlight the importance of a modular code of conduct. You can propose your own list of modular axioms that a site might want to assert about it policies.
Here ir a video if the Tesis of Tim O’Relly.