Thierry Hermès(1801-1878) , founder of fashion house, was established in Paris as a harness making shop in 1837, transforming his name into one of the most prestigious luxury brands in the history of fashion: Hermès. Therefore the logo of Hermès brand it’s a horse-drawn carriage (pic 1).
The line was expanded during the late 1879 by his son and successor, Charles-Emile Hermes to include the manufacture of saddles. During this period a new retail location was opened near the Palais de l’Elysee. Hermes Fashion House is specialized in a variety of products, including ready-to-wear clothing, leather goods and accessories and perfumes. At the retirement of Charles-Emile, his sons Adolphe and Emile-Maurice assumed leadership of the company. They chose to rename it to Hermes Freres. By this time they were already selling saddles to customers as far abroad as Russia and Asia.
Was Emile-Maurice who became the first man to introduce the zipper in France, and obtained exclusive rights to its use in leather clothing and accessories. In 1922 the company introduced its first handbags, and in 1924 they secured a foothold in the United States. 1929 saw the release of the first women’s fashion apparel collection in Paris. Hermes is known for the “Kelly Bag” (pic 2) which Grace Kelly made world famous in 1956. The bag, was actually manufactured much earlier in 1930. In the 1930s they added the now famous Hermes scarf to their product line, and set up a dedicated scarf factory in 1937. More new products were released over the next few years, including silk ties in 1946 and perfume in 1949.
Emile-Maurice died in 1951, to be succeeded by Robert Dumas-Hermes. Dumas was related to the family by marriage only and thus incorporated the Hermes name into his own. Robert was responsible for the introduction of the Hermes Tie, the Beach towel and the Perfumes. Hermes ties are the most coveted in the world and command prices from $160.00 to nearly $300.00 each. Today Hermes sells in excess of one million ties annually, representing 10% of their annual sales. When Robert died in 1978 he was succeeded by his son Jean-Louis Dumas-Hermes. Jean-Louis is the definitive hands on Chairman. He travels the world extensively, bringing back ideas that are incorporated into every aspect of Hermes product development. During the 1990s, Hermes continued to expand their product line, venturing successfully into crystal and porcelain tableware.
Hermes has clients include such celebrities as Paris Hilton, Nicole Kidman, Julianne Moore, Elle MacPherson, Elizabeth Hurley and Madonna (pic 3).
Being a company of this size, Hermès has different ways to sell them products. Firstly, if you want to get Hermès products, it’s easy if the product that you want is not the Birkin or Kelly bag. If so, the most convenient is surfing in its web page Hermès, where you will find all them products as well as perfumes, some leather products or ready-to-wear. Buying on-line, the customer has the same right as if he/she buy in an official Hermès stores. Customers can return the products that once have got and then return them money back if they are not satisfied with the purchase. Also sometimes, buying on-line you can get special offers with special discounts to buy in the web page.
On the other hand, you can buy Hermès products in them stores which are distributed around the whole world. The inconvenient that you could find buying in stores is that sometimes the shop could not have the products that you are looking for. Because in the shops they have a limit of products, meaning that they are not allow to have more quantity than permitted for security.
But as I told before, Kelly and Birkin bag are not so easy to get. These bags have waiting lists and if you want one, firstly you have to enter to the list, because if not, you cannot buy them in stores neither in the web page. Sometimes, waiting lists reach period of time up to two years and them price could be more than 100.000€ each.
But nowadays, which luxury brand haven’t got social networks account? Hermès is not far behind to be in touch with them clients. Hermes Fashion House has recently created a Tumblr account to post its latest news and also, where Hermès House Tumblr’s followers can comment and share news to them friends. Last but not least, you can find Hermès House in other social networks like Facebook, Google+, Youtube and Pinterest. Just following them, you can find the latest of Hermès Fashion House, them new products and them special offers and how is going in Hermès House.
To finally, I have to say that being such a big business like Hermès House, is really difficult to control and serve the demand of customers. Therefore, thanks for the internet such as its web page, Hermès is growing up hence is present in all over the world selling them products and promoting its consumption. Because, having so many social networks, is really easy to show and inform the people about the latest in the House such as its products and consequently its customers can have the choice to get them in the official web page. So as we can see, luxury brands like Hermès follow the latest innovations to spread them products.
In my own opinion, buying on-line is really comfortable because in the web page of the shop we can find all its range of product and also sometimes you can find products in stock that in stores are not. And also we do not have to forget that some luxury brands like Hermès is not in every country, meaning that some small countries doesn’t have any Hermès stores, so people can buy them products in its web page. This is a real good solution to those who want an special thing that in stores are not, but on-line and very easily can buy it.
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- Ellis, L. (2012). Cómo comprar un bolso Hermes. Retrieved December 2, 2012, from http://www.ehowenespanol.com/comprar-bolso-hermes-como_18065/
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