Travel, Life and Happiness

Why do we use Tripadvisor ?

Tripadvisor logo

With a database of over 75 million user reviews and opinions,TripAdvisor is one of the most popular travel review websites. TripAdvisor’s business model is primarily driven by the number of unique visitors to its website and thus an increase in its user base is an important indicator of its future growth. According to comScore, TripAdvisor’s travel community averaged more than 57 million monthly unique visitors in Q3 2o12 and the figure increased by approximately 45% in Q4 2012.

TripAdvisor website screengrab

The total number of unique visitors per month on TripAdvisor’s websites increased from 32 million in 2008 to 62 million in 2012, as per our estimate. In this article we list the factors/ potential threat that support/mitigate our rationale of TripAdvisor’s user base increasing to ~110 million over our review period.

 

IT WON THE CERTIFICATE OF EXCELLENCE IN 2013

Tripadvisor

TripAdvisor Snapshot 

  • TripAdvisor is a leading online platform for travel-related reviews with 75+ million user reviews and opinions and 62 million monthly unique visitors
  • Mobile travel spend is expected to cross $2 billion by 2014 – in Q4 2012 TripAdvisor had 45 million monthly unique mobile device visitors, a y-o-y increase of 190%
  • 75% of travelers use social networking sites to look for shopping-related deals and 30% specifically look out for travel deals; 35% of TripAdvisor’s new reviews are derived from its Facebook connected members
  • TripAdvisor’s revenue contribution from international markets, excluding the US and UK, increased from 18% in 2009 to 35% in 2012
  • Fake review concerns, growth in competition from Google and other players as well as low-entry barrier could restrict growth in TripAdvisor’s user base

 

References:
http://www.forbes.com/sites/greatspeculations/2013/03/08/heres-why-we-believe-tripadvisors-user-base-will-continue-to-climb/

Review of Experience with “Reverso”

WHAT IS “REVERSO“?

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Reverso is a portal of linguistic tools that includes: translationdictionaryspell-checker,conjugationgrammar, pronunciation feature

It is a free service, an aspect that everyone like, mostly financed by advertising. However, the web site are trying to make the browsing of its website as pleasant as possible for its users, by not displaying intrusive advertisements and by constantly working on the improvement of its services.

Reverso is collaborative and counts on a community of members that give feedback on translations, add words and phrases to our collaborative dictionary, look at and validate other members ‘entries, vote and comment them.  If you want to be part of the community and help us improve its tools, join it! Membership is totally free.

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Good reasons to use it:

  • Benefit from a translation service that has been tested on millions of translations and has been constantly improved
  • Optimize the translation quality thanks to the automatic spell-checking of the mistakes contained in the original text
  • Improve your oral skills and your accent by listening to native speaker pronunciation of whole texts
  • Translate idioms and suggest better translations that could improve the translator with the help of our expert linguists
  • View the dictionaries’ results on the same page and discover the various meanings of words, indications of use and related phrases

Why Not use it: 

  • Do not use it when you want to translate a set phase because it won’t be able to interpret it; it will traslate it literally.
  • It cannot tranlate more than 800 character, because it has a no more 800 characters limit.
  • It only works with 15 languages while Google Translator translates the double of languages
  • If you are against of the advertisement while traslating, do not use Reverso. The page contains Advers.

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References:

http://www.reverso.net/text_translation.aspx?lang=EN

https://translate.google.es/?hl=es

6 Things you must know about Maya’s

¿Qué sabes de los mayas, a quienes se les atribuye haber augurado que el fin del mundo sería en 2012?

Te contamos seis datos curiosos sobre esta civilización:

1. Un reciente estudio de científicos mexicanos y británicos, publicado en la revista Science, reveló que una reducción del 25 al 40% en las precipitaciones anuales estuvo detrás de la desintegración de la civilización maya, sobre todo por el descenso en las tormentas veraniegas, que redujo la disponibilidad de agua.
2. Analizando los residuos químicos presentes en un antiguo recipiente maya de más de 1300 años de antigüedad, científicos del Centro de Biotecnología y Estudios Interdisciplinarios (CCIE) en el Politécnico Rensselaer (EE UU) han demostrado sin lugar a dudas que los miembros de esta civilización precolombina ya consumía tabaco.

3. Los mayas tenían abogados (ah mahan tsa en lengua maya) que participaban a la hora de aplicar justicia. El abogado maya era en realidad una persona conocedora de las leyes y las costumbres que asesoraba al demandante en el momento de presentar sus pruebas, realizar alegatos, etc.

4. Los mayas tenían un sistema de numeración vigesimal, y es probable que inventaran el cero antes que otras culturas. Representaban el número uno con un punto, dos puntos representaban el dos, y así para el tres y para el cuatro. El cinco sería una raya, el seis, un punto y una raya y así, con combinaciones de este tipo, se llegaría al número diecinueve. Y el número veinte ya sería un punto y un cero.

5. El principal espectáculo de los mayas era un juego de pelota, similar al fútbol moderno, y formaba parte de un ritual donde el balón representaba el Sol. Según algunos investigadores, los jugadores eran los prisioneros de guerra y se decapitaba a los que perdían.


6. Según uno de los calendarios que usaban los mayas, el 21 de diciembre de 2012 sería el primer día del baktún trece (una medida de tiempo similar a nuestro siglo). Al margen de eso, la fecha no tiene ninguna otra peculiaridad astronómica, ni hay nada en los escritos de los mayas que advierta de su singularidad, ni tampoco coinciden con ninguna alineación de galaxias o cuerpos celestes.

Referencias:

– Artículos de la Revista MUY INTERESANTE

http://www.muyinteresante.es/seis-cosas-deberias-saber-los-mayas

Having Grandma make us Older.

Que los seres humanos vivan más tiempo que los chimpancés es algo que deberíamos agradecerle a las abuelas, según concluye un estudio antropológico coordinado por Kristen Hawkes, de la Universidad de Utah (Estados Unidos), y publicado en Proceedings of the Royal Society B. Sus resultados se basan en una simulación por ordenador que avala matemáticamente la denominada “hipótesis de las abuelas”,

propuesta en 1997 y según la cual cuando ciertas mujeres, pasada la edad fértil, sobrevivieron ayudaron a sus hijas a alimentar a los nietos, permitieron a su prole tener más descendencia en intervalos más cortos porque no debían ocuparse solas de la alimentación de los bebés tras el destete. De esta manera, a las abuelas longevas pasaron los genes que aumentaban la esperanza de vida a sus nietos. Concretamente, el nuevo trabajo demuestra que los cuidados de las abuelas a sus nietos pueden aumentar hasta en 49 años la esperanza de vida en un período de tiempo evolutivo relativamente “corto” (de 24.000 a 60.000 años, según las simulaciones)..


Esto no les sucede a los chimpancés, ya que las hembras de estos primates viven solo algunos años más allá de la menopausia y, por lo tanto, mueren poco después de volverse infértiles, sin tiempo suficiente para “ser abuelas”.

Thanks all Gandma for make us less Vulnerable !!!

THE VICTORIA’S SECRET FASHION SHOW 2012 (RECAP)

Awesome!!

FRONT ROW

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La llaman  la época mas sexy del año, nadie desfila y se mueve como estas mujeres en la pasarela! Los ángeles estuvieron de vuelta para su mas esperado y anual desfile de Victoria’s Secret en donde se vieron mejor que nunca. No había escasez de brillo ni glamour en la espectacular lencería de la colección correspondiente a este año. En la pasarela angeles como Alessandra Ambrosio, Miranda Kerr y sus deslumbrantes compañeras, brillantes en poca ropa y despampanantes trajes, pisaron con toda la pasarela de New York el 7 de noviembre de 2012. El show salió al aire el 4 de diciembre de 2012, pero se puede volver a vivir todos los Ángeles en acción aquí: http://vsallaccess.victoriassecret.com/runway-insider/

Call it the sexiest time of the year , no one rocks a runway like these ladies! The Angels are back for the annual Victoria’s Secret Fashion Show, and they’re looking better than ever. There was no shortage of…

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The Coca-Cola Company

The Coca-Cola Company is the world’s largest beverage company, which offers its consumers nearly 400 brands of non-alcoholic beverage concentrates and syrups . It was founded in 1886 by pharmacist Dr John  Pemberton in Atlanta, Georgia. But nowadays the Coca‑Cola Company is the world’s leading manufacturer, marketer and distributor through the higher beverage dispensing system in the world which operate in over 200 countries at a rate of nearly 1,600 billion servings a day. Together with Coca-Cola, recognized as the world’s most valuable brand, the product portfolio of the company includes 12 other brands with a value of several billion dollars, including Coca-Coca Light, Fanta, Sprite, Coca -Cola Zero, vitamin water, Powerade and Minute Maid.

In Spain, Coca-Cola works with 7 bottlers with 100%Spanish capital and 16 factories, who directly employ more than 5,000 people and serve over 450,000 customers. The Coca-Cola Company in Spain has 56 brands and more than 70 products. This wide range of productsincludes carbonated soft drinks and non-alcoholic, iced teas, juices, waters, sports drinks, energy drinks and new generation products.  The Coca-Cola Company focuses on a series of initiatives to protect the environment, to conserve resources and enhance the economic development of the communities where it operates.

The Coca‑Cola Company’s Mission

  • To refresh the world – in mind, body and spirit
  • To inspire moments of optimism – through our brands and actions
  • To create value and make a difference everywhere we engage

The Coca‑Cola Company’s Values

  • Leadership
  • Passion
  • Integrity
  • Accountability
  • Collaboration
  • Innovation
  • Quality

Coca‑Cola has had a long-standing commitment to responsible marketing for many years, and in 2009 the company set out explicitly what these commitments mean in practice.

The Responsible Marketing Charter (1) is a set of principles that guide Coca-cola’s team entire approach to marketing and establish firm rules for what they should and shouldn’t do. Some of them are:

  • We (Coke Company) don’t market any drinks to children under 12 because we believe parents should choose the drinks that are right for their families. We help parents make informed choices through better consumer information
  • We (Coke Company) will work with an independent consultancy to constantly monitor TV ad placement
  • We (Coke Company)  do not have direct commercial agreements with primary schools and are only in secondary schools by invitation
  • We (Coke Company) will not associate ourselves with cinema films where the core audience is under

But also, as in the Coca-cola Company’s official web said: “We’ll also continue to have a dialogue with consumers and other stakeholders on responsible marketing, to ensure we keep delivering a wide variety of great quality drinks” (2). Meaning that the Company will be in touch with its customers to get comments, suggestions and complaints about Coca-Cola with the aim of improve its products consequently increase its consumption. Therefore we can find different ways to contact with the company. Firstly in Facebook, The coca-cola company has more than  51 millions of “Like-s”. It’s “fan page” is considered one of the most  successful page of the social network, Facebook, ranks 10th in number of followers. But why this success? That’s because one of the aims that Coca-Cola Company persues and promises is the “Happiness” to its customers, and also, thanks for some solidarity mobilizations which make the followers stop being audience, but content generators. Therefore, since 2010 Coca-cola Company has spent 6.6% less than 2009 on TV ads

The Coca-Cola company has more than 51 millons of “Fans”

With the same strategy, the successful promotions in the second more used social network by Coca-Cola Company, Youtube  has Coca-Cola amassed 146 million views. Of that, the U.S. company created only 26 million videos with your own content and were consumers who brought 120 million visits with home videos to collaborate.

But as I said before, Coca-cola also has other social medias where is present. Social medias like in Twitter, which there is a Coca-cola account created on June of 2010 for customers from Spain named @CocaCola_es, and until today has gathered more than 50.000 followers. Furthermore, in Tuenti the north American company has more than 400.000 followers, therefore we cannot say that Coca-cola does not have a strong presence in social medias. In its official web page, we also find all its news and developments, which later will be distributed through it social medias. Most of them developments are contests and promotions which makes consumers interact with each other and with the company and then increase the consumption of Coca-cola; because Coca-cola is always listening to its customers, it receive them message and it send the same message to all its followers, making the company the principal via of them interactions. Is important to highlight some promotions like “the Happiness Machine”, which was present in more than 20 countries, “Coca Cola Village” which the main via of communication between its participants was through social medias.

To sum up, is really important that large companies like Coca-Cola are present not only in TV ads or advertisements but also on the Internet have strong presence in many social medias that make us (the customers) the principal purpose of them different sales strategies. Because nowadays most of us we are present in any social media and the best way for these companies to find and reach us is through social networks. Therefore, companies like Coca-Cola, has invested more in social medias promotions than at any sites to market them products and  become the principal sellers of the products.

References: